THE STICKERROAR GUIDE
Separating a Logo From a Slogan
Give the main mark and supporting message different visual roles instead of making them compete equally.
Updated
What to know
A logo and slogan can work together when their hierarchy is clear. Decide which should be recognized first, then size and position the other as supporting information. At small dimensions, removing a secondary line may be better than shrinking both elements until neither reads well.
Check your plan
- Identify the primary element.
- Compare the slogan at the actual output size.
- Check the gap between the two components.
A practical example
A bold emblem can lead while a short line sits below it. If the line becomes the most visually dense part, simplify the wording or give the layout more room.
The cover is an artwork example from the catalog. Use the measurements and file checks above to evaluate your own project, rather than treating the image as a scale reference.
Explore the options
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